Maquiagem e procedimentos estéticos: impactos das intercorrências na construção da autoimagem

Abstract

The growing appreciation of physical appearance and the influence of contemporary beauty standards have contributed to the increased demand for makeup and minimally invasive aesthetic procedures. In this context, these practices have come to play an important role in the construction of self-image, self-esteem, and social relationships. However, despite the benefits associated with aesthetic enhancement, the occurrence of complications may generate significant physical, emotional, and psychosocial impacts. This study aimed to analyze, through a narrative literature review, the impacts of complications related to makeup and aesthetic procedures on the construction of self-image. The research was conducted using the SciELO, PubMed, Google Scholar, LILACS, and Scopus databases, including studies published within the last 10 years in Portuguese e English. The findings demonstrated that complications such as bruising, edema, infections, asymmetries, hyperpigmentation, burns, and tissue necrosis may directly affect self-esteem, self-confidence, and emotional well-being, especially when involving facial areas. In addition, corrective makeup and aesthetic camouflage techniques were identified as important supportive resources for minimizing the visual effects of these alterations, contributing to the reconstruction of self-image and self-esteem. It is concluded that makeup and aesthetic procedures play a significant role in contemporary body image perception, making ethical, safe, and humanized professional practice essential, with emphasis on the prevention of complications and the promotion of patients’ overall well-being.

Keywords: Self-image; Makeup; Aesthetic procedures; Aesthetic complications; Self-esteem.