Gestão de pessoas no agronegócio: dificuldades e estratégias

Abstract

This research aimed to investigate the main difficulties in people management in Brazilian agribusiness, highlighting problems such as the shortage of qualified labor, seasonality, talent retention, and adaptation to technologies. Based on the collected data, strategies focused on training, motivation, and employee appreciation were proposed, aiming to improve productivity and the development of the sector. The methodology used combined exploratory and descriptive research, as well as qualitative and quantitative approaches. For data collection, questionnaires and interviews were conducted with 20 entrepreneurs, managers, and supervisors from the agribusiness sector. The research was carried out during the first semester of 2026.