Regulação na indústria de suplementos alimentares: desafios de adequação às novas exigências da ANVISA.

Abstract

The present study investigates how companies in the dietary supplement sector are adapting to the new regulations established by ANVISA, with a focus on RDC No. 243/2018 and RDC No. 843/2024. The research aimed to map the main challenges in the sector and understand how companies manage regulatory compliance in relation to operational costs and competitiveness. To this end, a quantitative exploratory study was conducted through a structured questionnaire administered to professionals working in manufacturing, retail, and distribution companies in the dietary supplement industry. The results indicate that most companies are already in compliance or in the process of adapting but still face challenges related to regularization costs, analysis timelines, and lack of technical knowledge. The study also found that although the regulations require investment, they help strengthen consumer credibility and trust. Therefore, to meet ANVISA’s regulations, strategic managerial work, continuous training, and improvement of internal processes are necessary—measures essential to ensuring safety, quality, and competitiveness in the dietary supplement sector.