A mulher empreendedora no ramo automotivo: Oportunidades e desafios.

Abstract

This study analyses the challenges faced by women in the auto parts market, a segment historically dominated by men, from the perspective of Brazilian entrepreneurship. The research shows that although female participation in entrepreneurship has grown, women still encounter cultural and structural barriers that restrict their full professional development and affect their career trajectories and opportunities for advancement. Methodologically, an exploratory and descriptive study was conducted using qualitative and quantitative analysis with a group of 44 women entrepreneurs in the automotive sector, highlighting indicators of professional activity, lived experiences, and levels of acceptance of women in the industry. The results indicate progress toward inclusion; however, inequalities persist, particularly regarding credibility, technical authority, and social recognition. Finally, combating all forms of discrimination, strengthening female representation, and promoting organizational equity policies are essential steps toward transforming this scenario. The study reinforces the importance of symbolic recognition and breaking traditional patterns to consolidate women´s participation in the auto parts market.