Análise do impacto da inteligência artificial e outras tecnologias na otimização das rotinas do departamento pessoal

Abstract

This study aimed to investigate how automation and artificial intelligence are reshaping the daily routines of the Human Resources Department, not only accelerating processes but also altering the very identity of the area. Methodologically, an exploratory descriptive research with qualitative analysis was conducted through semi-structured interviews and document analysis. The analysis of the results showed that digitalization reduced errors and rework, freeing up time for strategic analysis and management decisions, provided that it is accompanied by collective learning, continuous training, and an ethical commitment to the General Data Protection Law (LGPD), so that the professional ceases to be a mere executor and becomes an interpreter of data and guardian of human relations in an increasingly technological environment. Finally, the study shows that the introduction of automated tools does not suppress the human element, but repositions it, requiring new technical skills and political sensitivity, consolidating HR as a key component in building more agile, responsible, and sustainable organizations.