Vestindo a rua: design e resistência ao apagamento cultural do streetwear brasileiro

Abstract

The work “Vestindo a rua: design e resistência ao apagamento cultural do streetwear brasileiro” (Dressing the street: design and resistance to the cultural erasure of Brazilian streetwear) seeks to value streetwear as cultural heritage built by bodies, narratives, and movements from the streets. The research highlights that, despite being widely exploited by industry today, streetwear emerged from social practices that expressed protest, identity, and belonging. In Brazil, the movement takes on its own characteristics marked by inequality, creativity, and cultural mixing, but these particularities are often not recognized, resulting in the erasure of stories and peripheral agents. Given this, the digital project Vestindo a Rua is proposed as a space for memory and access, presenting Brazilian streetwear as culture and not just aesthetics. The study reinforces urban fashion as a social document and political manifestation of the streets.