A imagem da Rua do Lazer e seus ecos - Goiânia-GO

Abstract

This undergraduate thesis proposes the rehabilitation of Rua do Lazer, located in the central area of Goiânia, based on the understanding of its collective image and its symbolic, affective and cultural meanings. The research is grounded in technical and anthropological readings of the space, emphasizing the urban image method, which revealed a strong association of the area with nightlife, gastronomy, cinemas and social interaction, rather than with specific architectural landmarks. The proposal is structured around three complementary approaches: tactical urbanism interventions at the urban scale, focusing on pavement design, urban furniture and the expansion of pedestrian areas along Rua 8; the revitalization of alleys, understood as spaces of symbolic and strategic importance for permeability and urban safety; and architectural interventions, particularly the renovation of Galeria Póvoa as an integrating element between Rua do Lazer and Beco da Feirinha. The adopted strategies aim to make the collective image resonate within the physical space, preserving consolidated urban references while enabling new uses, appropriations and affective bonds. The project understands urban rehabilitation as a process that articulates memory, permanence and contemporaneity, acknowledging that the success of such transformations depends not only on design decisions but also on public engagement and the continuity of public policies oriented toward collective urban spaces.