Visão sobre o diferencial do fornecimento de materiais e equipamentos pela Gomed Hospitalar.

Abstract

This study aimed to evaluate the perception of hospitals and clinics in Goiânia regarding the differentials offered by Gomed Hospitalar in the supply of medical and hospital materials and equipment. A qualitative, quantitative, and descriptive approach was carried out through a case study, using a structured interview with the company’s director and questionnaires applied to employees, surgical instrument technicians, and professionals from partner hospitals and clinics. The findings show that Gomed is perceived as a fast, available, and close supplier, especially in urgent situations, which strengthens trust and helps prevent delays in surgical procedures.. It is concluded that Gomed already has differentials recognized by hospitals and clinics in Goiânia, but that organizing and formalizing these processes can further enhance its competitiveness and long-term sustainability.