Desenvolvimento de um Chatbot baseado em Inteligência artificial

Abstract

This study had the general objective of developing an intelligent chatbot integrated with WhatsApp, using the Meta APIs and the GPT model, in order to optimize customer service in insurance brokerages. Regarding the methodological aspects, the nature of this research is classified as a subject review. With respect to its objectives, it is an exploratory research, and in relation to the technical procedures, it is a bibliographic and experimental research. A bibliographic review was carried out with authors addressing the topics of artificial intelligence, Natural Language Processing, and chatbot development, and a functional prototype was developed using the GPT model and the Meta APIs. The results obtained made it possible to conclude that the chatbot demonstrated the ability to automate customer service, reduce response time, and maintain interactions in natural language, contributing to the optimization of customer service in insurance brokerages. It was noted that the application of models based on the Transformer architecture, even in a practical context of individual development, provided guidance for the integration of technologies, organization of functionalities, and achievement of satisfactory results in automated customer service.