Análise de viabilidade econômico-financeira de restaurante de alto padrão na cidade de Goiânia.

Abstract

This study aims to analyze the economic and financial feasibility of a high-end restaurant project in the city of Goiânia, considering both market aspects and financial projections. An exploratory and descriptive research design was adopted, using bibliographic and field data collection conducted throughout the second semester of 2025. Structured questionnaires were applied to potential consumers, and direct observation of comparable establishments was performed. The methodological approach included qualitative and quantitative analyses, involving cash flow projections and the calculation of indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index, and Profit Margin Index. The results demonstrate that the enterprise shows value-generation potential under the proposed assumptions, as evidenced by the financial indicators. Sensitivity and scenario analyses revealed that project feasibility is particularly influenced by price and service capacity.