Impactos da inteligência artificial na vida dos estudantes de administração da PUC GOIÁS

Abstract

This study aims to analyze the impacts of Artificial Intelligence (AI) on the academic life of Business Administration students at PUC Goiás. Two structured questionnaires were applied: one for students and another for professors. The research followed a quantitative and descriptive approach, with the participation of 141 students and 20 professors. Results show that most students frequently use AI tools such as ChatGPT, mainly for research, academic writing, and study organization. From the professors’ perspective, AI is seen as an ally in the teaching-learning process, despite some resistance and the need for training. It is concluded that the impacts of AI are mostly positive but require ethical, critical, and conscious use by both students and educational institutions. The study contributes to the reflection on the strategic integration of AI in higher education, especially in the context of Business Administration.