TECNOLOGIA NA GESTÃO AGROPECUARIA: UM ESTUDO DE CASO NA FAZENDA SOL NASCENTE

Abstract

This research aims to analyze the impacts of technology on agricultural management, exploring the role of the Internet of Things (IoT), Artificial Intelligence (AI), GPS, drones, and other digital innovations applied to rural activities. Through a qualitative approach, based on theoretical review and interviews conducted with the CEO and the manager of Fazenda Sol Nascente, the study seeks to understand how these technologies influence productivity, resource efficiency, and sustainability in agribusiness. The findings show that although there are barriers such as high implementation costs, limited digital infrastructure in rural areas, and initial resistance from workers, technological adoption has proven to be increasingly viable and effective. More affordable equipment, such as national GPS models and open-source systems, combined with practical learning and technical assistance, demonstrate that innovation can also be accessible to medium and small-scale producers. It is concluded that technology, when aligned with public policies, training, and inclusive strategies, is an essential tool to modernize rural management in a sustainable, intelligent, and socially balanced manner.