Marketing Digital como estratégia de crescimento de pequenas e micro empresas

Abstract

This study's central theme was the study of the relevance of digital marketing as the main source of growth strategy in sales of Brazilian micro and small companies. For that, it was defined as a research problem in which the influence of digital marketing as a growth strategy for micro and small companies? In order to answer this question, the general objective was defined in understanding the degree of relevance of social media for the commercial relationship of the business models of micro and small companies. Regarding the methodology, with regard to the objectives, the research is classified as exploratory and descriptive. To survey the data, a questionnaire was used and applied to a group of 30 micro and small companies. Of the 30 questionnaires sent, 15 were answered, with a 50% return. After the return, the data were compiled and interpreted, where, as presented, the micro and small companies surveyed use, mostly, social networks to advertise and sell their products and services, being the most used and highest return social network, Instagram, where, according to some statements, sales increased by more than 100% with the use of social networks, and the main strategies used are the dissemination of photos of the products offered. In the end, it can be concluded that the objectives of this study were achieved, and that the companies surveyed are taking advantage of social networks to leverage their sales and improve their results Keywords: Marketing; Social networks; Small business; Sales