Marketing: estudo de caso na Nova Era Aviamentos

Abstract

This research aimed to develop a case study at the company Nova Era Aviamentos, focusing on the marketing sector, and to suggest improvements. The specific objectives included understanding the company's mission and vision, analyzing marketing strategies, gathering data about the sector, diagnosing opportunities and threats, as well as analyzing the collected data. To achieve this, semistructured interviews were conducted with the owner and questionnaires were applied to customers. The exploratory and descriptive research allowed for the identification of key strengths, such as personalized communication and digital presence, as well as areas that require improvements, such as inventory control and the feedback process. The study revealed the need to enhance loyalty strategies and to optimize the integration between online and offline campaigns. Thus, the objectives were fully achieved, providing a clear diagnosis. which enabled the development of suggestions for improvements, as well as an action plan to be implemented.