AMOR & RÉDEAS: comunicação e jornalismo rural em mídias digitais

Abstract

This work sought to analyze the importance of communication and rural journalism associated with social media, with the purpose of supporting the project to experiment with Amor e Rédeas, an Instagram page focused on rural journalism and flirtations with influencer marketing. Firstly, a bibliographical research was carried out to understand the scenario of rural communication and journalism, social media and digital marketing. Next, the study sought to plan, develop and produce content for the Amor e Rédeas page, focused on rural journalism and marketing with the intention of valuing content in and for Goiás, a state with strong roots in agribusiness, agriculture and livestock in its various aspects – economic, social, cultural, among others.