Importância do administrador na gestão do micro e pequena empresa: estudos de casos múltiplos com empresários em Iaciara, Goiás

Abstract

The work addresses the importance of administrators in managing micro and small businesses, focusing on Iaciara, Goiás. The objective is to analyze the impact of a qualified administrator's presence on the operational efficiency and sustainability of these businesses. The methodology used was exploratory-descriptive, combining qualitative and quantitative analysis, with data collected through questionnaires applied to 153 local business owners. Results indicate that businesses with professional management display better organization and financial control, favoring sustainability and adaptation to changes. It is concluded that the absence of a professional administrator may hinder business growth and stability, while their presence contributes positively to efficiency and business development.