O Impacto dos carros elétricos no mercado: desafios e oportunidades na infraestrutura de recarga.

Abstract

The present study aimed to analyze the impact of charging infrastructure on the adoption of electric vehicles in Goiânia, highlighting the main challenges and opportunities for expanding this infrastructure. The research adopts a qualitative approach and is classified as descriptive and exploratory, incorporating bibliographic research as well as field research, which included a semi-structured interview with the Director of the Navesa Group. The results indicate significant growth in electric vehicle sales but also reveal the insufficient number of charging points as an obstacle to adoption. Consumer awareness and the diversification of available models stand out as positive factors, while the limited charging infrastructure and the lack of tax incentives in Goiás represent significant challenges. The study suggests the need for public investment and the creation of a robust charging network, along with future, more comprehensive studies with greater participation from companies and consumers, to foster a more competitive and sustainable automotive market.