Gestão, desafios e oportunidades – estudo de caso no posto da Mata Comércio de Combustíveis Ltda

Abstract

This study analyzes the management of Posto Da Mata Comércio de Combustíveis Ltda., located in Bela Vista de Goiás, exploring the challenges and opportunities faced in the regional fuel market. The research combined qualitative and quantitative methods, including an interview with the manager, questionnaires applied to customers and employees, and a SWOT analysis to better understand the company’s current reality. The results highlight strengths such as quality customer service, partnership with the Ipiranga brand, and sustainable practices, as well as weaknesses like infrastructure limitations and internal communication issues. Based on the findings, recommendations were made, including infrastructure expansion, the implementation of electric vehicle charging stations, and the adoption of marketing and loyalty strategies. The study concludes that integrating innovation, quality service, and operational efficiency is essential for strengthening the company’s competitiveness and sustainability in a dynamic and challenging sector.