Inteligência artificial aplicada à gestão financeira

Abstract

The insertion of Artificial Intelligence (AI) in Financial Management represents a paradigmatic shift, aiming for superior efficiency and precision in the analysis, forecasting, and optimization of financial activities. This study highlights the impacts of AI, from strategic decisions to fraud detection and risk management, as well as exploring practical applications. This understanding is crucial for business competitiveness, offering valuable insights for financial managers in a constantly evolving environment. The methodology involved a field study conducted in April 2024 to investigate the application of AI in Financial Management. The study included defining the scope, formulating questions about application methods, benefits, challenges, and professionals' perceptions. Data collection was planned using a questionnaire applied to 10 professionals and online theoretical bases for further exploration. The data were analyzed to identify patterns and correlations, and the results were presented through descriptions and 2 graphs. This work highlights the growing importance of AI in modernizing financial operations, suggesting a significant impact on organizational efficiency and competitiveness.