Plano de negócio: Little plant

Abstract

The article focuses on a business plan for the company Little Plant, a startup that will offer an information intermediation service about plant care and hiring a caregiver responsible for your plants while you are away. The choice of caregiver can be made by the person searching through questionnaires made available by the website platform itself, thus suggesting the one who best fits the client's requirements. Subsequently, the company aims to expand its reach through the implementation of its own application. This application will have partnerships with physical stores in the same segment, making products and services available to affiliates, using the application. The methodology of this work was the use of the following research: bibliographical research and field research. In relation to the field research carried out in the period 04/03 to 05/15, which used questionnaires prepared with open and closed questions, thereby applying quantitative and qualitative research, being applied to markets via the Form platform, where two markets were worked on. competitors, three suppliers and twenty-one possible consumers. Bibliographical research provided a solid theoretical basis for the investigation, while field research allowed the collection of empirical data relevant to the topic, which allowed greater security in structuring the new business. Based on market research, standards for the new business were established and the economic-financial viability of the project was verified.