Os impactos da gestão financeira em uma empresa no ramo de construção civil.

Abstract

The objective of the study was to collect data from Financial Administration and its use in companies in the field of a construction company. Methodologically, field research was used with qualitative analysis through interviews. The results indicate effective financial management with the use of financial indicators and constant monitoring. As opportunities, the Brazilian housing deficit is registered; The threats are economic challenges with the population's income and the direct impact of this on the ability to purchase real estate products, difficulty in finding qualified employees and fluctuations in the real estate market. As strengths, the creation of a preliminary budget based on history, monitoring of financial indicators, control of operational cost management, partnerships and, finally, as weaknesses, customer default, lack of financing and the lack of implementing other indicators that can improve analysis and performance. Finally, it is suggested to use four more financial indicators, EBITDA, gross margin, net margin and general liquidity, as a way of achieving better analysis and performance of the company, ensuring its continued growth in the market.