Aplicação de ciências de dados no setor financeiro

Abstract

This work shows a possible solution to a problem created based on the real daily life of the financial sector, where through data science, Business Intelligence and data visualization, it shows how the financial sector can be compromising or beneficial for investors who want to invest in the future. in companies. However, based on the data, a future forecast can be made to assess the advantage of a certain investment. Data science involves collecting, analyzing, and interpreting data from diverse sources to extract insights and make informed decisions. Power BI® is a relevant tool that helps companies efficiently manage their data by providing interactive visualizations and business intelligence reports. Data collection must be accurate and reliable, as inadequate data compromises analyses. There are methods such as statistical analysis, data mining and text analysis that are crucial for discovering patterns and trends. Data visualization, made in Power Bi®, can help in making good decisions. In Power Bi® itself, there is a tool called Power Query, where data can be cleaned, organized and treated according to what the demand requires. An essential tool for dealing with data on a large or small scale, taking into account the practicality and speed with which changes are made. After processing the data, we seek to improve the visualization, so that it is clear and understandable for the target audience. This facilitates the understanding of the information represented, helping in decision making, and serves to inform other details about the current events represented in the data.