Diagnostico da área de gestão de pessoas do grupo QG: um estudo de caso

Abstract

The objective of the study is to carry out a diagnosis of the People Management area at the company QG Jeitinho Caseiro, a food industry. The research addresses issues related to the structure of the Human Resources department, processes already implemented, strengths and weaknesses of the HR subsystems, current challenges in relation to people management, future projects for the HR area and the relationship with franchisees. Methodologically, a theoretical review and exploratory descriptive and field research were carried out with recorded and transcribed interviews with the board and people management. The results indicate that the manager highlighted the importance of HR for the well-being of employees and social responsibility. The emphasis on creating a welcoming environment and adaptability at different levels demonstrates commitment. Integration, training and continuous development reflect care for employee improvement. Personalized recruitment, flexible remuneration and attention to hygiene reveal adaptability and commitment to quality. Awareness of challenges in hiring and retention, along with future projects, demonstrate a long-term vision and commitment to solid partnerships.