Avaliação geral da empresa compuservice

Abstract

This study aimed to conduct a comprehensive assessment of a Goian company in the information technology services industry. Methodologically, a bibliographic research was conducted in books, journals, and scientific publications that allowed the development of the theoretical foundation on strategic management, small business management, and service management. In addition, a practical study was conducted, based on data collection, personal observation, qualitative and quantitative evaluation with managers, customers, and employees about business management, processes, and customer relationships, allowing to identify and develop proposals for improvements, aiming at the growth of the company. Based on the analyzes, it was possible to obtain an internal and external diagnosis of the company, identifying the issues from the perspective of management, processes, and services that need to be expanded, improved, and innovated.