Plano de marketing: um estudo de caso da rede Super Barão supermercados

Abstract

This research aims to analyze the marketing strategies implemented by the company under study, in order to understand the current configuration of its marketing plan and, if applicable, suggest improvements. In this way, all marketing activities carried out by the company Super Barão, which operates in the supermarket sector, were surveyed. For this entire survey to be carried out, an exploratory research was conducted within the company, including interviews with the owner and the marketing director, followed by internal and external analyses. The results obtained revealed challenges faced by the company in relation to its marketing strategies and the need to improve the existing plan. After addressing the main difficulties identified, proposals for improvement were presented, which include suggestions on where to invest capital effectively, seeking to bring benefits to the company, increasing its visibility and competitiveness. These proposed improvements are intended to update and enhance the current marketing plan.