Análise da rentabilidade de mercado em projetos imobiliários na cidade de Goiânia-Go

Abstract

The real estate market is one of the key sectors of the Brazilian economy, generating a significant number of jobs and mobilizing a large amount of financial resources. Therefore, the success of investments in real estate projects is essential for national development. Considering the constant growth of the construction industry in the city of Goiânia, there is a clear need for study and analysis of this thriving sector, seeking information that can assist in its maintenance and investment. In order for entrepreneurs to make more informed decisions, a preliminary feasibility study is essential. In this context, this work aims to conduct a profitability analysis of real estate ventures in Goiânia, aiming to identify the most viable and profitable alternative for entrepreneurs looking to enter the real estate investment industry. Three profitability scenarios were simulated, considering market variations and different finishing standards. Throughout the analysis, it was observed that long-term projects experience more significant value corrections, resulting in up to 20% lower profitability. However, the average profitability does not vary significantly when changing the finishing standards, ranging between 30% and 33%. Furthermore, in different scenarios, it was observed that even lower-profitability standards can be a good choice due to their lower execution costs