A construção imagética da narrativa e da personagem na animação hipermoderna: a viagem de Chihiro, de Hayao Miyazaki: novos olhares estéticos

Abstract

The present work analyzes the hypermodern animation Spirited Away, by Hayao Miyazaky, focusing on the imagery construction of the narrative and the character, based on the lipovetskyan notions of “production”, “distribution” and “consumption”, based on in the work “The aestheticization of the world: Living in the era of artistic capitalism” (2015). The study has three guiding forces. The first aims to understand the process of imagery construction of Japanese manga in hypermodernity, analyzing aspects of this transaesthetic creation and the applicability of studies on Jung's archetypes based on the work “Arquétipos e o colectivo unconscious Vol. 9/1” (2014) and Campbell based on his work “The hero of a thousand faces” (2007) as a collective creative process that can be perceived in the narratives. The second focuses on analyzing the structure of the narrative and the character based on Jung's concepts of archetypes and Campbell's, who discusses the theory of the hero's journey. The third seeks to present a differentiated look at the influence of animations in contemporary times in order to highlight and demonstrate how these productions manage to establish themselves in the collective imagination.

Keywords: animation; archetypes; Chihiro; hypermodernity; heroin.