Gestão de vendas no período pandêmico: estudos de casos múltiplos no comércio de vestuário feminino

Abstract

This work aimed to present studies on the behavior of online shopping by consumers in Goiás, during the period of the greatest global health crisis of our time, the COVID-19 pandemic. During this period, companies had to look for ways to reinvent themselves to be able to sell and stand out from their competitors, using other tools such as websites and social networks. After the data released so that the data released and disseminated are released in order to obtain as many sales as possible, use this resource to promote the sites of as many pandemics as possible. customers. Within this technology, it has paved the way, which in this case is innovation and the use of technology, and as time goes by, the importance of companies has become to the reality in a use of digital media. Consumption practices have already been modified, consumers are much more connected and attentive to the purpose of companies.