Microempreendedoras individuais: seus desafios e potencialidades em tempos de pandemia da Covid-19

Abstract

From the pandemic context that started in 2020 and its consequent social isolation, there was a significant impact on smaller businesses, especially among individual self-employed individuals, the so-called MEI (Individual Microentrepreneur) in the Brazilian legal context. Women, in turn, constituted an even more incisively affected group. This work aims to analyze the impacts caused to Individual Microentrepreneurs due to the preventive measure of social isolation caused by the new corona virus pandemic. The specific objectives are to conceptualize individual microentrepreneurs; describe about female entrepreneurship; analyze entrepreneurship in the covid-19 pandemic; to identify factors that contribute to the increase in the participation and specialization of women entrepreneurs; raise the economic, financial, cultural, bureaucratic and social obstacles faced by female entrepreneurs in the job market; and relate the challenges and potential of micro-entrepreneurs in times of the Covid-19 pandemic. The results of the study point to an increase in the number of registrations of individual microentrepreneurs, in contrast to a significant drop in the average rates of this group (revenue, profit, billing). It was also possible to measure the impact of government aid and counter-cycle policies, directly associated with the sustainability and survival of these small entrepreneurs.