Plano de negócio para abertura de uma cafeteria na cidade de Goiânia

Abstract

This work aimed to design and develop a business model using the Canvas tool, which was developed by Alexander Osterwalder in 2011, the 9 components of the Canvas framework were addressed and defined, and the financial plan based on the Sebrae model was developed. 2013, which is necessary to identify and analyze the financial feasibility of implementing the company. It was also observed the importance of coffees in the culture of Goiás and how coffee shops are seen in the market, the creation of this project used questionnaires, interviews and non-participatory observations in field research, the data obtained were tabulated, analyzed and placed in a way objective in this work, the viability indicators obtained had satisfactory results, in addition to being identified a profitability of 80% in the first year, the estimated profit is 9% per month.