Consumismo e minimalismo no contexto da pandemia

Abstract

With the dissemination of Covid-19 around the world, new consumption needs, forms and priorities were developed. In this sense, this work aims to analyze the influences of the pandemic on consumerism and the development of a more minimalist society. The problematization that guided the study, is based on issues: the impacts of the pandemic on consumption and consumerism; the indebtedness and the greater search for the minimalist life in the mentioned period. Methodologically,quantitative and qualitative descriptive exploratory research was used at the school of Law, Business and Communication, with centrality in the Administration course, at the Pontifical Catholic University of Goiás, with application of a virtual questionnaire in a sample of 105 people, being students and professors of the mentioned institution. As a result, it was possible to identify and demonstrate the impacts of the pandemic on consumer behavior, involving changes in purchasing habits and the indebtedness of the population analyzed. In addition, there was the development of minimalist habits in the period referred to, mainly due to the drop in consumer income. Thus, the pandemic proposed new ways of consuming, and also, contributed to the development of a more conscious society.