Análise da implantação de um software de vendas em uma distribuidora de produtos alimentícios

Abstract

This study aimed to analyze the impact of implementing the sales force system, which aims to help the sales team to achieve better performance, in a Food Distributor. For this, some steps were followed: description of the sales process, for a better understanding of the activities of sales representatives, description of the functionality of the application's operation and presenting the indicator data before and after the implementation of the program. This analysis consists of the results, where it was possible to observe, with the implementation of the sales force software, it made it possible for sales representatives and supervisors to have greater reliability of information, to assist in the activities. In this way, the distributor was able to improve performance and consequently obtain greater productivity, optimizing service time, making it more agile. Salespeople now have autonomy to make sales, without constant dependence on the salesperson, and the supervisor now monitors the team's performance in real time. The food products distributor had a 25% gain in sales, after automating the process, in addition to having a reduction in product returns, so the sales force system helped in the performance of salespeople.