Estudos e proposta de empreendimento de vendas online de roupas femininas populares

Abstract

This work aimed to carry out studies and research on online sales ventures for popular women's clothing. For the theoretical foundation, bibliographical research was carried out on the themes of entrepreneurship, small business management, marketing, sales and strategic management. In order to understand the business in practice, surveys were carried out with customers and retailers in the region of Rua 44, Goiânia, Goiás. The survey with customers sought to understand issues related to virtual sales of popular women's clothing, according to the script in Appendix A This research was carried out in a quantitative, random way on the 27th of October of the year 2021, and had 17 participants. With the shopkeepers, the research was carried out in a qualitative way, with questions directed to the obstacles found in virtual sales, the way in which the supply of products is evaluated and the incentives to awaken the need for purchases. The survey was carried out on October 28, 2021, and had the participation of 10 shopkeepers. At the end of the studies, a proposal for a venture for online sales of popular women's clothing is presented. Among the results of this study, it can be highlighted that 52.9% of customers reported that promotions are an attraction for shopping, 23.5% prefer to buy online and that 70.6% tend to trust the ability and veracity of the customers. products available on the internet.