Joint Venture Embraer/Boeing e a retomada da empresa brasileira no mercado em cenário pandêmico

Abstract

This article discusses the joint venture between the Embraer Brazilian industry and Boeing Industry American company. At first, the partnership between the two companies suggested conditions for total success, but the events after the clauses were adjusted report a breach in the signed commitments. It is noteworthy that the plot takes place in a parallel with COVID-19 pandemic and in a period that coexists with two accidents involving Boeing 737 MAX aircrafts, with a large dimension given by world media due to the loss of all two aircraft occupants’ lives and debates around the high automation of damaged equipment. Boeing saw the production of planes being held back by canceled contracts, when a US government project to help large companies impacted by the pandemic emerged, with the injection of billions of dollars. Suddenly, the North American aeronautical industry decided to end the commitments with Embraer, alleging breaches of norms by the Brazilian industry. Embraer opened arbitration proceedings against Boeing, but not much is known about the progress, as both companies claim the need for secrecy. Embraer's reaction was to ask BNDES for financial help for the continuity of the production line of its aircraft. It remained for the managers of the Brazilian company to resume their processes, and the result was positive: the acceptance of the E2 jet family, the success of the first flights of an electric aircraft and its flying cars are promises that are being fulfilled and confirming positive results. This study has a scientific classification of a basic nature, since it does not have immediate purposes and can be used to add knowledge to other research; explanatory objectives that present possible reasons for the events; and qualitative approach, as it will be used in the interpretation of phenomena attributing meanings to them. As procedures adopted, bibliographical research was carried out using books, scientific articles, monographs, dissertations, theses, magazines and newspapers.