Pandemia e o aumento de consumo de API's no marketing digital

Abstract

The Pandemic has increased digital commerce and, consequently, digital marketing, which needs to invest and consume even more API's technologies for its services and to promote its products. The present study aimed to verify whether the pandemic boosted the increase in the consumption of API's with digital marketing, from the perspective of professionals in the field. The research has a qualitative approach and nature of the applied type, with the objective of the exploratory type. The procedures used to carry out the research were bibliographic, field and survey research, through a semi-structured script with 2 experts and digital marketing entrepreneurs. The results obtained show that the Pandemic boosted the increase in the consumption of API's with Digital Marketing. This increase is due to the change in the way the market is consumed, which used to be face-to-face and now online