Marketing digital: impulsionamento das empresas no mundo digital, um estudo na plataforma Google

Abstract

In the context of today, there has been a wide transformation in marketing since the emergence of the internet, the popularization of social networks and a relevant behavioral and cultural change in consumers. In the environment of the informational age, marketing gains new dimensions, tools and possibilities of impact on culture, business and people's daily lives. The growing digital commerce is a direct manifestation of these phenomena. Given this reality, this work seeks to demonstrate the competitive impact of using digital marketing tools in promoting companies that try to establish an online presence. In addition, it was intended to analyze the behavior of customers in view of the creation of a virtual market, which was not previously explored by the analyzed company Neto Auto Som e Clínica odontológica (Viscal odontologia).. In addition to the bibliographic study, pragmatic data on the effectiveness of virtual strategies were collected from a marketing agency focused on the segment, Express Brasil 360º, located in the city of Goiânia - Goiás. It was concluded that digital marketing presents itself as an indispensable method for the establishment of companies in the present times, as well as the good acceptance of customers with the phenomenon of sales made entirely by digital means.