Gestão da inovação com ênfase em startups

Abstract

This work aims to know how startups survive a scenario of inaccuracy using the techniques of innovation management according to the current global context, in addition to and execute the knowledge obtained in the academic environment. Innovation management uses strategic management to manage the startup business and has this and like revolutionized the way we see the business world, so it is such an important job. The methods used to extract information from the present study were bibliographic research, field research, qualitative and quantitative research using the questionnaire in Microsoft Forms as a tool to obtain data with some innovation managers, in addition to a case study at the startup Delivery Farm. Moreover, the research generated significant results that corresponded to the central theme, attenuate mitigating the importance and execution of the work. Most of the survey respondents are between 18 and 29 years old, startups are on the market between 6 months and 2 years and the most common branch is fintechs, that is, financial technology startup, the link with the questionnaire was sent to 165 startups with the return of only 25 of them, an estimated rate of 15.2 %, however at least 3 managers in 5 of the 6continents of the world were respondents. These limitations were due to the pandemic by COVID-19, it was also observed the credibility given to the management of innovation for the recovery of companies in the face of economic crises such as the one we are going through.