Como a liderança interfere na motivação dos colaboradores na Empresa ABC Varejo: um estudo de caso

Abstract

Bearing in mind that leadership is one of the main success factors of the organization and people are the main asset, this article aimed to identify how leadership interferes in the motivation of employees in a retail segment organization. To achieve this goal, bibliographic research was used, consulting journals, books and digital media. Theories related to the theme were used to build the theoretical foundation such as human capital management, leadership and motivation. This research is classified, as to the approach, as mixed methods, and in relation to the objectives, it is exploratory and descriptive. For data collection, two questionnaires were used, using a structured script, the first being applied to the manager in an interview format via Whatsapp, and the second to employees of the company ABC Varejo, applied via Google Forms.Noting in its results that in the ABC Varejo company, the leadership style used is a mixture of democratic leadership and charismatic situational style, being ideal for the object company due to its reality, however it can be seen that there is no standard model for the retail sector in its entirety, because the applied leadership style must be adapted to the organizational reality according to its guidelines, business model taking into account the human capital present in the institution.