Redes sociais digitais e subjetividade uma análise psicossocial da performance do eu online

Abstract

This study analyzes the relationship between digital social networks and subjectivity, investigating how virtual environments influence processes of subjectivation and the performance of the self. Grounded primarily in the contributions of Paula Sibilia, the study discusses the growing valorization of exposure, visibility, and the search for recognition on social media. This qualitative narrative literature review was conducted based on articles published between 2015 and 2024 and selected from the SciELO and Google Scholar databases. The findings indicate that social media actively participates in the constitution of contemporary subjectivity by fostering processes of social comparison, self-image idealization, and dependence on external validation. It is concluded that these environments significantly influence processes of subjectivation, self-image, and the production of psychological suffering in contemporary society.