Os padrões de beleza e a influência da mídia na autoestima de mulheres jovens adultas: uma revisão integrativa

Abstract

Social media exerts a significant influence on contemporary society by disseminating beauty standards that are often unattainable and potentially harmful to users' mental health. In light of the rapid growth of these platforms, this study aimed to analyze the relationship between beauty standards promoted on social media and the self-esteem of young adult women through an integrative literature review, guided by the PRISMA 2020 protocol. The articles used were retrieved from the Web of Science and Scopus databases, resulting in a final corpus of two studies. The findings indicate a lack of conclusive evidence supporting a direct relationship between social media use and changes in self-esteem. Moreover, the results suggest that positive effects may occur in certain contexts, highlighting the complexity of the phenomenon. It is concluded that there is insufficient support to affirm a causal association between social media use, beauty standards, and self-esteem. Therefore, the need for new studies employing qualitative and interventional approaches is emphasized in order to deepen the understanding of the psychological impact of these platforms and to support clinical practices more appropriately aligned with the demands of the digital age.