Organização administrativa em restaurante (MEI): a influência da gestão financeira no desempenho operacional

Abstract

This study aims to analyze the administrative organization of Quiosque do Souza, a restaurant registered as an Individual Microentrepreneur (MEI), investigating how financial management influences its operational performance and proposing improvements for management enhancement. The research is characterized as applied, descriptive, and quali-quantitative in approach, developed through bibliographic and field research. Data collection was carried out through a questionnaire applied to 42 customers and a semi-structured interview with the owner, addressing aspects such as inventory control, purchasing planning, cash flow, cost control, customer service, and team organization. The results showed that the business presents weaknesses in financial management, especially in cash flow control and purchasing planning, which occasionally impacts product availability. On the other hand, customers demonstrated high levels of satisfaction with service, product quality, and the establishment's atmosphere, with 95.2% stating they would recommend Quiosque do Souza to others. Based on the results, practical improvements were proposed in the financial, inventory, service, people management, and digital communication areas, aiming at management professionalization and sustainable business growth.