História em quadrinhos com linguagem e identidade visual

Abstract

This work presents a construction of visual identity in comic books that distances itself from mass-produced aesthetics, such as Pop Art (Lichtenstein style) and Manga (Japanese comics). The objective is to understand how the choice of graphic resources—line style, color palette, composition, and stylization—acts as a mediating language in the construction of narrative universes. The research uses document analysis and case studies of authorial works, demonstrating that visual identity functions as a tool for authorial signature and semiotic re-signification, going beyond mere aesthetic exercise.