A sazonalidade e seu impacto nas vendas da empresa posto Cacique

Abstract

The study aimed to analyze the impacts of seasonality on the sales performance of Posto Cacique, identifying how periodic variations in demand influence the company's financial, sales, and inventory management practices. An applied research design was adopted, using a quantitative and qualitative approach with exploratory, descriptive, and explanatory characteristics. The findings indicate that school vacations, long holidays, and fuel price adjustments significantly affect sales fluctuations, requiring rigorous financial planning and the use of capital reserves to maintain liquidity. Results also show that the company relies on tools such as spreadsheets, cash-flow monitoring, and just-in-time inventory practices to mitigate seasonal impacts. However, weaknesses were identified in the integration between the financial and sales sectors, revealing the need for greater strategic alignment. Overall, the study demonstrates that seasonality directly affects organizational performance and demands adaptive management practices to ensure stability and competitiveness.